There are many IT specialists out there, but what makes Crimsonwing unique? With more than 14 years of industry experience and besides our combined knowledge of ERP, eCommerce and custom development, our approach to projects is one of a kind. Our offices in London, the Netherlands and Malta are close to our customers and always allow for immediate reaction. In all of our offices we have support available and the majority of our development and support team is based in the Competence Centre in Malta, so that we can offer you the best of both worlds.More...
Crimsonwing is a growing and profitable company. For our Competence Centre in Malta and our headquarters in London, we are always looking for new talents to help our customers develop and maintain the best IT solutions.
If you are looking for a career in IT and want to develop your skills in ERP, eCommerce and other complex projects, then we would like to receive your CV. Please refer to the careers section to find out more about individual jobs.More...
Before your customers can start shopping for products on your company's eCommerce website, you will have to decide which eCommerce solution is most suitable for you.
Crimsonwing helps with making the right selection. We can consult you and help you with assessing your specific needs. We also specialise in implementing eCommerce solutions.
Crimsonwing keeps the solution up and running.More...
31 Union Street
London SE1 1SD
T: (+44) 207 367 4300
F: (+44) 207 378 1104
Crimsonwing Malta LTD
Aldo Moro Road
Marsa MRS 9065
T: (+356) 2124 2121
F: (+356) 2593 3998
|Integrating Wordpress with Magento|
|Written by Caroline|
Engaging customers through blogs and news articles on an ecommerce store can have its benefits, but before setting up a blog there are several areas that need careful consideration:
There are several plugins available for Magento which make the integration to platforms such as Wordpress quite straight forward. But it is important to research each one carefully and decide which is the best plugin for your business needs.
It is important to find out what the extension actually supports in terms of Wordpress. Will it support a separate search, share facilities or recent posts for example. Some of the extensions require separate databases. It is important to find one that uses the same database as Magento, otherwise it simply will not work.
Below is a list of areas to consider when planning integrating a blog into your Magento store:
If you have more than one store, such as several multilingual stores, it is important to consider the translations and how the other sites will access their blog
A lot of companies like to have a separate news section in addition to a blog to provide their customers with industry news, not just blog entries. There are many different ways that this can be set up, either with categories, a new Wordpress instance, or news feeds. It all depends on how your organisation is set up and how you want to manage news and blog articles.
Another area for consideration is how having a blog might affect the design of your overall store.
A blog can act as another way of getting customer reviews and feedback onto your ecommerce store, as well as utilizing the review and tag features in Magento. You can also create buzz around a new product.
The added value comes from the knowledge you present in your blog posts, if you demonstrate you are knowledgeable in your field, customers will keep returning and these returns could turn into sales and loyal customers.
|Last Updated on Thursday, 22 March 2012 09:44|