VNU, which stands for Verenigde Nederlandse Uitgeverijen, was founded in 1964 and was a Dutch publishing company with products including European consumer magazines, Dutch regional newspapers, business publications in the European and North American markets, and educational publications. VNU sold its business publications division in 2006 to venture capital group 3i, which then sold the UK division (VNU BusinessPublications Ltd) to Incisive Media.
background & requirements
Because it lacked standardised reporting processes, the global media company found collating reports from its European companies to be a time-consuming, manual process. Its European operations relied on Oracle Financials to create reports, which was both expensive to support and difficult to integrate with Hyperion – the business intelligence solution used by VNU’s New York headquarters.
Crimsonwing found that the disparate network invited data inaccuracies and errors. To meet the company’s needs across Europe, Crimsonwing recommended an easy-to-manage Microsoft Dynamics NAV system, complemented with a scalable SQL Server infrastructure and a Citrix network.
The benefits following the implementation have been substantial, with clear access to information for all employees and additional advantages for IT staff, who have found the solution to be far more cost-effective and easy to support – in particular when considering upgrades and up-scaling for new employees. Mike Donlan, VNU’s European Project Manager said: “The cost of ownership with Oracle, particularly around IT support, counted against it. We now have the easy-to-manage Microsoft Dynamics NAV, complemented with a scalable SQL Server infrastructure and a Citrix network to support a thin-client deployment of a feature-rich application across Europe. Centralisation means that the total cost of ownership is greatly reduced and our IT support is far more cost-effective“.