Magento 2 has been talked about for years and we were certainly excited when the stable version was finally launched in Quarter 4 of 2015. Many Magento store owners are now asking the question ‘When is the right time to move to Magento 2?’. 6 main concerns we hear from our clients are; Given that […]
About Theresia Mallia
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Entries by Theresia Mallia
I am often amazed by this age of the internet that we are living in. I can pay bills while taking a walk in the park, and find a great nearby pub with just a few swipes and tabs. I book my off-shore holidays online and browse through reviews, blogs and price comparison sites for purchasing […]
This article is the third of a series of three, in which I will provide some examples of how businesses, individuals and government can ask “the Crowd” to help find a solution to a problem.
Crowdsourcing relies heavily on the communication methods and tools made possible by the internet. In the past we had to physically meet with someone or gather crowds to get their own opinion on how to solve business or personal related problems. Nowadays with technology, crowds can be well-connected while being geographically distant.
The Internet has become a global distribution channel and has empowered its users to collaborate and share ideas in ways we had never seen before.
With more and more people using Smartphones, devising a mobile strategy has become a priority for many businesses in 2013. Furthermore, statistics show that in 2016, mobile usage trends are expected to be almost 13 times greater than they are today.
Some time ago, I was browsing through a popular eCommerce clothing store and this cool set of jeans caught my attention.
Sometimes your customers are in the process of checking out and somehow they get distracted, they start having doubts or stumble upon another website with cheaper products. They leave the site and abandon their carts. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make […]
Shopping cart abandonment remains a major eCommerce concern. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make a purchase decision. This article is the second of a series of three, in which I will outline some tips and hints that can help significantly lower […]
Today’s online shoppers are savvy. They shop around and compare prices and online shopping experiences. From the initial product cost to delivery cost, everything is factored in the final online shopping decision.
One of the features that has been requested by various Magento users is the ability to generate a set of unique coupon codes for a single ‘shopping cart promotion’. This feature is ideal to track the customers that are using your coupon codes and to identify which Email marketing campaigns or promotions are successful.
In one of my previous blog articles I had discussed the importance of providing custom tools that can help support your customers to make a purchase decision. An interesting feature that most clothing/apparel sites use is known as a size guide. This feature is really useful, especially when you have a cross-country eCommerce strategy where […]
In the past 10 years, the concept of eCommerce amongst Maltese has changed from a vague myth to a thriving reality. In Malta, online activity by both consumers and businesses is growing. A survey conducted by NS0 in 2010 revealed that 94% of Maltese businesses use the Internet and 70% of these Maltese businesses own […]
This is a series of 8 articles, in which I will share with you all my hints and tips on how to improve customer engagement and thus conversion and loyalty on your eCommerce website. All eight articles are available following this post, and quick links are also available at the bottom of this page, or […]
In this series of articles on how to better engage your customers, the first topic that I am going to cover is that of managing your social network pages and encouraging your customers to interact with their contacts directly on your website.
In this series of articles on how to better engage your customers, the second article will going to highlight the advantages of having your own private social media site in conjunction with your Facebook, LinkedIn, Twitter and other social network pages.
In this series of articles on how to better engage your customers, we are looking at the impact of having a company blog. In the online world of eCommerce and CMS websites ‘content is king’. It is crucial to get ranked in search engines and to attract and maintain your visitor’s attention.
As discussed in the three previous articles of this series, one of the main challenges in the online world of eCommerce is that of maintaining your visitors’ attention.
In this fifth article in our series on how to engage online customers, we will talk about allowing ratings and reviews on your site to enable your customer to post valuable content directly on your product detail pages.
And here is article number six of our series: providing online customer service. Indeed, your customers don’t just pay for your products but also for the service that is provided during and after the purchase process.