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Power to the Customer!

I am often amazed by this age of the internet that we are living in. I can pay bills while taking a walk in the park, and find a great nearby pub with just a few swipes and tabs. I book my off-shore holidays online and browse through reviews, blogs and price comparison sites for purchasing […]

Grow your business by using mobile apps

With more and more people using Smartphones, devising a mobile strategy has become a priority for many businesses in 2013. Furthermore, statistics show that in 2016, mobile usage trends are expected to be almost 13 times greater than they are today.

How to reduce shopping cart abandonment (Article 3 of 3)

Sometimes your customers are in the process of checking out and somehow they get distracted, they start having doubts or stumble upon another website with cheaper products. They leave the site and abandon their carts. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make […]
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How to reduce shopping cart abandonment (Article 2 of 3)

Shopping cart abandonment remains a major eCommerce concern. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make a purchase decision. This article is the second of a series of three, in which I will outline some tips and hints that can help significantly lower […]

Engaging your customers: Improving online experience

This is a series of 8 articles, in which I will share with you all my hints and tips on how to improve customer engagement and thus conversion and loyalty on your eCommerce website. All eight articles are available following this post, and quick links are also available at the bottom of this page, or […]
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Engaging your customers Article 7: Website design tips

When a potential customer visits your site he must immediately identify which are the most important areas in your site. These “call to action” sections might be the ‘add to cart’ button or ‘subscribe to newsletter or even the ‘write a review’ button.  To attract visitor’s attention you have to avoid using too many “call […]