At Future Decoded last week, I was pleased to speak on a panel with other individuals who have spent considerable time in the ERP space, like myself, and as such have been witness to the shifts this industry has seen. Previously, consultants like myself used to just implement systems. Moving forward to the current day, we […]
I am often amazed by this age of the internet that we are living in. I can pay bills while taking a walk in the park, and find a great nearby pub with just a few swipes and tabs. I book my off-shore holidays online and browse through reviews, blogs and price comparison sites for purchasing […]
With more and more people using Smartphones, devising a mobile strategy has become a priority for many businesses in 2013. Furthermore, statistics show that in 2016, mobile usage trends are expected to be almost 13 times greater than they are today.
Some time ago, I was browsing through a popular eCommerce clothing store and this cool set of jeans caught my attention.
Sometimes your customers are in the process of checking out and somehow they get distracted, they start having doubts or stumble upon another website with cheaper products. They leave the site and abandon their carts. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make […]
Shopping cart abandonment remains a major eCommerce concern. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make a purchase decision. This article is the second of a series of three, in which I will outline some tips and hints that can help significantly lower […]
Today’s online shoppers are savvy. They shop around and compare prices and online shopping experiences. From the initial product cost to delivery cost, everything is factored in the final online shopping decision.
This is a series of 8 articles, in which I will share with you all my hints and tips on how to improve customer engagement and thus conversion and loyalty on your eCommerce website. All eight articles are available following this post, and quick links are also available at the bottom of this page, or […]
In this series of articles on how to better engage your customers, the first topic that I am going to cover is that of managing your social network pages and encouraging your customers to interact with their contacts directly on your website.
In this series of articles on how to better engage your customers, the second article will going to highlight the advantages of having your own private social media site in conjunction with your Facebook, LinkedIn, Twitter and other social network pages.
In this series of articles on how to better engage your customers, we are looking at the impact of having a company blog. In the online world of eCommerce and CMS websites ‘content is king’. It is crucial to get ranked in search engines and to attract and maintain your visitor’s attention.
As discussed in the three previous articles of this series, one of the main challenges in the online world of eCommerce is that of maintaining your visitors’ attention.
In this fifth article in our series on how to engage online customers, we will talk about allowing ratings and reviews on your site to enable your customer to post valuable content directly on your product detail pages.
And here is article number six of our series: providing online customer service. Indeed, your customers don’t just pay for your products but also for the service that is provided during and after the purchase process.
When a potential customer visits your site he must immediately identify which are the most important areas in your site. These “call to action” sections might be the ‘add to cart’ button or ‘subscribe to newsletter or even the ‘write a review’ button. To attract visitor’s attention you have to avoid using too many “call […]