Magento 2 has been talked about for years and we were certainly excited when the stable version was finally launched in Quarter 4 of 2015. Many Magento store owners are now asking the question ‘When is the right time to move to Magento 2?’. 6 main concerns we hear from our clients are; Given that […]
I am often amazed by this age of the internet that we are living in. I can pay bills while taking a walk in the park, and find a great nearby pub with just a few swipes and tabs. I book my off-shore holidays online and browse through reviews, blogs and price comparison sites for purchasing […]
KPMG Crimsonwing had the pleasure of attending Meet Magento NL this year as a Gold sponsor. Here, I had the opportunity to demonstrate our omni-channel solution at the event along with my Dutch colleagues Jeffrey D’hondt, Jeroen van Zwienen and Bart Baeschnitt. I usually attend Magento Live in the UK, so it was interesting to […]
High street retailer M&S has hit the headlines today, with its newly-launched website being hailed as the reason behind the 130-year-old retailer’s failure to reach its targets. The website, which was launched in February, was built using a custom-built platform breaking away from its previous Amazon platform. It has also been named as the cause for a […]
When I was a teacher, I often challenged my students to answer the question “so what?” after they had told me what they had been doing. It was never asked in an aggressive way, more as a way to get them to justify why they had done something or what they thought the benefit was. […]
As a more than reasonably tech-savvy 35yr old, I am comfortable making on-line purchases. However, there are times I find myself making a call to the company I wish to buy from. The reason varies, as I am sure it does for most customers, my discount code won’t work; I need more product info; my […]
Product development is potentially expensive and risky. You spend a significant amount of money to bring a product to market and only then find out if your customers want to buy it. Is there a way to reduce this risk?
This article is the third of a series of three, in which I will provide some examples of how businesses, individuals and government can ask “the Crowd” to help find a solution to a problem.
Crowdsourcing relies heavily on the communication methods and tools made possible by the internet. In the past we had to physically meet with someone or gather crowds to get their own opinion on how to solve business or personal related problems. Nowadays with technology, crowds can be well-connected while being geographically distant.
The impact of online shopping on brands. Online shopping has made life more complicated for brand owners looking to maintain brand equity. The sales that can be achieved through online retailers are significant and hard to ignore. The dilemma is that online retailers live and breath by being price competitive. As soon as you have […]
The Internet has become a global distribution channel and has empowered its users to collaborate and share ideas in ways we had never seen before.
There aren’t many things in life that are free. But for many years we were able to enjoy getting listed in Google Shopping for free. For many eCommerce retailers who had competitive prices this was an inexpensive source of business. Our own experience was that it even generated orders attributable to Google Shopping if your […]
imseCommerce metrics are numbers that tell us important information about certain processes that we have undertaken on our eCommerce sites. They are accurate measurements and give us an idea if our processes are working the way they should, whilst providing us with an understanding of how we can improve these processes. By using metrics, we […]
When working with clients we focus on 3 critical factors throughout the project. We have learned from past experience that success is required in all 3 for your objectives to be fully achieved. These are our 3 critical success factors for eCommerce:
With more and more people using Smartphones, devising a mobile strategy has become a priority for many businesses in 2013. Furthermore, statistics show that in 2016, mobile usage trends are expected to be almost 13 times greater than they are today.
We have mentioned data and content a few times now on our blog, this is not to be repetitive but to highlight how important these areas are for an eCommerce website.
In one of Barry’s previous blog entries, ‘key functionalities for a B2B eCommerce site’ he said that one of the key functionalities for B2B eCommerce sites is the functionality to place orders quickly via a quick order tool. This is now possible out of the box in Magento Enterprise 1.12 via the Order By SKU […]
At KPMG Crimsonwing, we like a challenge. That’s why when Magento launched their certification program for Solution Partners, we seized it as the perfect opportunity to launch a company-wide effort to get all of our Magento developers certified.
Some time ago, I was browsing through a popular eCommerce clothing store and this cool set of jeans caught my attention.
The ever popular Pinterest is on the rise, not only in the USA but it is now becoming more prevalent in other countries too.
Standing ovations for Gary Forman and Dido look a likes made for a comical start and end to Magento Live UK 2012 in Central London.
Sometimes your customers are in the process of checking out and somehow they get distracted, they start having doubts or stumble upon another website with cheaper products. They leave the site and abandon their carts. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make […]
Shopping cart abandonment remains a major eCommerce concern. A website with superior online experience has inbuilt features that facilitate customers’ buying process and help them to ultimately make a purchase decision. This article is the second of a series of three, in which I will outline some tips and hints that can help significantly lower […]
Today’s online shoppers are savvy. They shop around and compare prices and online shopping experiences. From the initial product cost to delivery cost, everything is factored in the final online shopping decision.
In Magento Enterprise 1.11, Magento released an RMA (Returns Management Authorisation) system to enable customers and customer service representatives (CSRs) to manage returns.
Once again, KPMG Crimsonwing was happy to be one of the exhibitors at eCommerce Expo 2012! We always feel it is crucial to attend such industry events no matter whether you’re exhibiting or visiting.
As the UK economy hits a double-dip recession, more and more organisations are looking at ways to reduce costs and gain a competitive advantage against their rivals.
One of the features that has been requested by various Magento users is the ability to generate a set of unique coupon codes for a single ‘shopping cart promotion’. This feature is ideal to track the customers that are using your coupon codes and to identify which Email marketing campaigns or promotions are successful.
B2B (or business-to-business) eCommerce is the process by which businesses transact the sale of goods and services online. These transactions may be between a manufacturer and a wholesaler or between a wholesaler and a retailer. Traditionally thought of as unsexy, boring even, B2B websites do not (to my mind at least) garner a fraction of […]
Sometimes, when delivering eCommerce projects for clients, instead of reinventing the wheel, it’s often easier (and cheaper) to buy an extension instead of creating one.
One of KPMG Crimsonwing’s top priorities is to produce eCommerce stores that fulfill our clients’ needs and business requirements.
In one of my previous blog articles I had discussed the importance of providing custom tools that can help support your customers to make a purchase decision. An interesting feature that most clothing/apparel sites use is known as a size guide. This feature is really useful, especially when you have a cross-country eCommerce strategy where […]
One of the many additional feature available in Magento Enterprise Edition that is not in the Community Edition, are the gift options.
When browsing the forums online, I often come across the same question relating to Google Analytics and Magento: “what are goals and funnels in google analytics and how do they work with my magento eCommerce store“?
It’s been over a year since the last Magento Imagine Conference in California, and we cannot wait to go again!
In the past 10 years, the concept of eCommerce amongst Maltese has changed from a vague myth to a thriving reality. In Malta, online activity by both consumers and businesses is growing. A survey conducted by NS0 in 2010 revealed that 94% of Maltese businesses use the Internet and 70% of these Maltese businesses own […]
Magento Enterprise is the foundation for online stores of businesses worldwide. As an open-source software platform Magento Enterprise makes migrating from an existing online store to the Magento platform manageable, if not down-right easy.
Engaging customers through blogs and news articles on an eCommerce store can have its benefits, but before setting up a blog there are several areas that need careful consideration.
When the KPMG Crimsonwing team attended the eCommerce expo 2011 back in October, we had a short video clip taken at our stand. Have a look what our sales manager has to say about eCommerce with Magento.
This is a series of 8 articles, in which I will share with you all my hints and tips on how to improve customer engagement and thus conversion and loyalty on your eCommerce website. All eight articles are available following this post, and quick links are also available at the bottom of this page, or […]
In this series of articles on how to better engage your customers, the first topic that I am going to cover is that of managing your social network pages and encouraging your customers to interact with their contacts directly on your website.
In this series of articles on how to better engage your customers, the second article will going to highlight the advantages of having your own private social media site in conjunction with your Facebook, LinkedIn, Twitter and other social network pages.
In this series of articles on how to better engage your customers, we are looking at the impact of having a company blog. In the online world of eCommerce and CMS websites ‘content is king’. It is crucial to get ranked in search engines and to attract and maintain your visitor’s attention.
As discussed in the three previous articles of this series, one of the main challenges in the online world of eCommerce is that of maintaining your visitors’ attention.
In this fifth article in our series on how to engage online customers, we will talk about allowing ratings and reviews on your site to enable your customer to post valuable content directly on your product detail pages.
And here is article number six of our series: providing online customer service. Indeed, your customers don’t just pay for your products but also for the service that is provided during and after the purchase process.
When a potential customer visits your site he must immediately identify which are the most important areas in your site. These “call to action” sections might be the ‘add to cart’ button or ‘subscribe to newsletter or even the ‘write a review’ button. To attract visitor’s attention you have to avoid using too many “call […]
Last but not least, this is the last article of our series of eight, in which I will talk about using existent tools to improve user experience. There are various features and tools that you can use to motivate your users and help them to make a purchase decision.
Last Wednesday, 26th Oct, the inaugural Meet Magento UK conference was held in the salubrious surroundings of the Queen Elizabeth Conference Centre in the heart of London’s Westminster (have a look at the video with all the highlights found at the bottom of this blog post!!).
It’s been a couple of crazy weeks since the eCommerce expo event, however a few points really stuck in my mind about the people I met and their entrepreneurial spirit.
Are you thinking about expanding your eCommerce coverage?
With the new release of Magento Enterprise 1.11 I thought I would have a go at it and learn a few new tricks in Magento. One area I was particularly interested in was setting up a staging environment in Magento. I looked online for tutorials for staging, but did not have much luck for the […]
Configuring tax can be tricky to get right if you are setting up an eCommerce website in a country where the tax varies from county/state/region etc. It is important to define what the tax rules and zones are early on in a project if possible to ensure the desired result.
Systems integration is often considered the unglamorous cousin in the world of eCommerce project delivery. When starting a new eCommerce project, it is easy for buyers to become so excited about front end-functionalities (the bells and whistles) and look and feel, that the importance of seamless integration between the front-end and back-end / ERP systems […]
How often do you use the BBC’s iPlayer? I use it quite often at home on my Mac, it’s great for watching programs on playback or live. Our computer has become more of our TV than our TV, because it’s bigger and better quality screen than our TV. However, today’s news that the iPlayer is […]
In June, I wrote about using augmented reality in fashion stores, today I have read Econsultancy’s blog post about Banana Flame, an online fashion retailer who are using augmented reality on their website via the webcam. This is quite exciting!
So what do you make of the Google+ and Facebook rivalry? Have Google+ simplu taken the best of Facebook and enhanced it? How does the group chat on Google+ compare to Skype and Facebook video calling?
Last Wednesday (22nd June 2011), I attended the Magento Strategic Partner meeting with our CEO, David Walsh, and our eBusiness Director, Tom Meehan. The event was a great chance to meet the Magento team, understand what exciting new developments are in the pipeline and meet (or should that be to size up?!) the competition.
My latest blog entry has been creating some comment in the Linked-In forums. I think first and foremost people always fear the unknown and change – even those of us in the IT industry, who spend their careers facilitating change for others! Whilst a response to Amazon FBA may explain the eBay’s GSI purchase, I […]
Interesting developments from LA over the last day or so, with the announcement that eBay are to buy out Magento. There is limited information available at the minute, the best source being the Magento blog. But with the eBay deal with GSI commerce as well, I for one will be looking out for further announcements […]
2011 already has seen new trends in eCommerce gaining momentum, such as social commerce, video and mCommerce, as previously mentioned. The best thing I have seen so far is the way video and augmented reality are being used to demonstrate products. I have seen a great feature by French Connection, in which video is used […]
Just a short one for you on customer segments this week. This area is very interesting and has a lot of depth too. There are many different angles to the discussion surrounding customer segmentation, such as the tools used, how good it is for marketing professionals and also the moral and ethical view point. But […]
Having now attended my first Internet World at Earls Court yesterday, I thought that the presentations were very informative and found one in particular, Web Feed Management for Google success by Lakestar Media taught me something new.
Following on from Caroline’s last post, we’ve now actually used the iPhone app that comes with Magento 1.10, and have to say we were impressed. It was simple to set up, less than an hour’s configuration was required, and we then had a fully transactional client facing demo app. Given the amount of time and […]
Every business wants to be at the top of Google to be more visible and produce more sales. There are lots of different ways to improve your SEO and Magento makes it pretty easy.
Since David’s LA adventure at the Magento Imagine Conference, Magento have now released the Magento Enterprise Edition 1.10. I have been using it over the last few days and was fascinated to play with it, finding that it has several new features. It was intriguing to see the Mobile app integrated into the backend. The […]
It’s that time of year again, when all the event marketing emails are hitting our inboxes. If you have received any, can you think of any in particular that stand out? Have they been innovative or the same sort of emails you get every year for events?
My first day back from a ski trip to the French Alps, and my mind is slowly returning to all things eCommerce, rather than trying to find somewhere for a beer for less than € 10/pint. One noticeable thing travel abroad highlights is our (or perhaps my) dependence on smart phones and 3G data. With […]
Now that fCommerce (Facebook commerce) is beginning to be recognised in the UK, with popular retailers such as ASOS and French Connection being two of the first to sign up, we will undoubtedly see an increase over the next year of more companies signing up to this service as another etouch point.
Following up from last week, Derek Linney, KPMG Crimsonwing’s Solutions Director, spoke at the Figaro Digital eCommerce Seminar in London on the changes taking place in the eCommerce landscape and how retailers need to prepare from a technical, analytic and a management perspective.
It’s a long (and expensive) flight to Los Angeles’ LAX from London, I think to myself as I’m stood in line to clear immigration, I hope it’s worth it. These thoughts were dispelled right from the off as following my 90 minute wait to see a Customers and Border Protection agent, I end up having […]