Dynamics CRM 2016 – The best gets better!

Microsoft took over first place as number 1 worldwide with Dynamics CRM 2015 as winner in CRM magazine’s Market Leader awards. And that’s not just it: the best gets better with Dynamics CRM 2016!

We just got back from the thrilling Microsoft Dynamics CRM 2016 Readiness Blitz-event co-hosted by Microsoft Netherlands and got really excited about the enhancements to Microsoft Dynamics CRM with the release of Dynamics CRM 2016.

Microsoft traced their development this time around four major themes, creating direct business value by making enhancements to Productivity, Intelligence, Mobility and Unified Service. Microsoft has invested in these four themes because they understand that it is not just about technology – it is about using the technology that matters. “Build it and they will come” doesn’t work, that has been proven over and over again.

Technology is an enabler of transformation, but using the tools effectively is critical. Microsoft pivots away with Dynamics CRM 2016 from just developing tools towards making sure tooling is used in a way to drive efficiency and effectiveness.

Dynamics CRM 2016 greatest potential lies in improving operations. Next generation Productivity delivers superior performance and seamless user experiences into productivity tooling such as SharePoint and Office 365, having out of the box Word and Excel templates in place. Contextual and trending documents through Delve leverages a social enterprise to create Intelligence across dispersed organizations. Predictive Analysis via machine learning, leverages Intelligence via automated suggestions and intelligent and contextual assistance. Full Offline Mobility with Cortana integration and speech recognition gives the opportunity to use the Internet to sell offline services in an online world. Unified Service creates a service hub. Although the definition of this varies between implementations, at its heart the functionality aims to offer coordinated service across the whole customer journey.

Microsoft realizes the ‘Intelligent Business Cloud’ with Dynamics CRM 2016 as Software as a Service (SaaS) keeps on growing, accounting for almost 47 percent of total CRM software revenue in 2014. (Gartner, 2015).We are excited at KPMG – as a Gold Certified Microsoft Dynamics CRM Partner – to bring together KPMG’s industry expertise, global network and business transformation acumen with Microsoft’s winning enterprise technologies and business solutions such as Dynamics CRM to help our customers deal with their most challenging issues.

Stay tuned for the next episode with a KPMG deep dive industry insight on one of Microsoft’s Dynamics CRM’s leading Top 3 markets: Financial Services, Public Sector or Professional Services.


October 29, 2015 by KPMG Crimsonwing, London GBR (HQ) – Gold Certified Microsoft Dynamics CRM Partner

Content Credits: Alexander Noordeloos – Senior Manager IT Advisory at KPMG &  Stefan van der Hooft – Business Consultant Dynamics CRM at KPMG Crimsonwing