Banana Flame

In June, I wrote about using augmented reality in fashion stores, today I have read Econsultancy’s blog post about Banana Flame, an online fashion retailer who are using augmented reality on their website via the webcam. This is quite exciting! However the author of the article on Econsultancy, Patricio Robles, doesn’t think online augmented reality is necessarily the way forward for fashion retailers – check out the blog here.

As I don’t get a chance to go to the shops much, I think it’s a great idea because you can ‘try on’ clothes in the comfort of your own home without having to go through the palaver of returning unwanted clothes. Patricio’s list of information that people may find more beneficial is good, but it doesn’t tell you what the item will look like on you. That is the point of augmented reality in fashion, so we can see what the garment will look like on us, the individual and not a size zero model. Some think the technology is not quite there yet, not able to make a convincing ‘sell’ of an item, but it’s definitely a question of exciting times ahead in this area.

See Econsultancy blog by Chris Lake on the subject with 10 mind blowing augmented reality apps and videos.

Unless there are any major advances in Augmented Reality, I’ll try not to talk about it again for a while! I think I am getting slightly addicted to it!