If much of what has informed your member engagement strategy has been driven by responding to the loudest and most visible voices, there is ample room to understand your members better and, in doing so, increase their willingness to engage.
This idea was covered in our latest eBook which reflects on the impact that data and digitisation have had on membership organisations. For example, how can organisations learn from member’s activities and past behavior to successfully recruit and retain members? And what should they do to demonstrate relevance and value in the era of digital and social media?
Join us on June 22nd for breakfast at our offices in Canary Wharf for a discussion on how to drive meaningful engagement with members in the digital age.
8:30 – 10:30
KPMG London – Canary Wharf
15 Canada Square
Realising Value from Your Member Data
Nick Viles, Head of Digital & Mobile, KPMG UK
As the Director of Digital and Mobile Solutions at KPMG, Nick Viles has 18+ years’ experience in developing and implementing improved customer strategies and operating models that aim to put the customer at the centre of the business.
In our opening session, Nick will discuss the impact of data on society and the tremendous opportunities that this engenders. Using findings and experience from a variety of sectors, he’ll cover current trends for experience measurement, motivational design, and predictive analytics, to demonstrate how organisations can leverage data to create stronger ties with members and better communicate their value.
Panel: Acquisition, Engagement, and Insight in the Digital Age – How are you responding?
We’ll follow up with an expert panel to discuss three of the themes in our latest eBook – acquisition, engagement, and insight. Each panellist will bring their own perspective to the table to discuss common challenges and practical tips.
Please stay tuned for updates as new details emerge.
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