Six Imperatives for Communicating Value to Your Members in a Digital World
Any organisation which depends on an active, engaged membership to thrive is faced with a major challenge – not just acquiring customers… rather, retaining them.
Some members lapse early on because they haven’t understood the benefits and value of membership. Other members join merely because they see membership as a compulsory part of professional accreditation. Retention depends on membership organisations proving their relevance, their understanding and their ability to engage.
This eBook provides guidance on the six imperatives for membership organisations to thrive in the age of digital and social media. You can download your copy below.