KPMG Crimsonwing implements Magento Enterprise eCommerce solution for industrial floor manufacturer

The international eCommerce specialist KPMG Crimsonwing delivered its first Magento Enterprise eCommerce solution for am industrial floor manufacturer, the UK’s leading direct supplier for industrial flooring and building maintenance, in January 2010. The solution, which was developed within 6 weeks, provides a strategic platform for the manufacturer and a single platform to streamline internal processes, increase sales and providing ever more product information to its customers.

The solution, which is providing numerous functional highlights, also includes real-time integration with its Enterprise Resource Planning (ERP) system, Microsoft Dynamics NAV, for order injection and pricing.

I can’t be more satisfied with the way that KPMG Crimsonwing handled and managed it” their Marketing Manager stated. The UK site, which forms the baseline site for the company with three further sites for France, Germany and Ireland, was the first one to be delivered on the 11th of January. The French website went live at the end of March 2010, with the German and Irish sites due to launch imminently. Magento’s multi-lingual/multi-store functionality and the back-end integration allow business information to be re-used, thus increasing accuracy and productivity while greatly reducing costs. The new site supports search engine optimisation (SEO), improving natural search results and thus visit numbers.

With this new website we have already achieved our 3 months turnover target within the first month (+150% turnover growth compared to the same month last year)” the Marketing Manager stated. The company has received significantly more unique visits and 68% more than in the same period last year. Overall visits to the site have increased by 95%, page views have shown an increase of 116% from last year’s figures, and numbers of orders have doubled, to point out just a few improvements. The system also gives them greater intelligence which helps streamlining their offering.

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About KPMG Crimsonwing

KPMG Crimsonwing is an international IT solutions provider developing and implementing leading-edge solutions to help European companies to gain a competitive advantage. KPMG Crimsonwing offers flexible, cost-effective and proven industry solutions for ERP, eCommerce and custom development, and is a growing, profitable and publicly listed company, employing 230 people. KPMG Crimsonwing is a Magento Enterprise Partner.

About Magento

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s powerful marketing, search engine optimization and catalogue-management tools give merchants the power to create ecommerce sites that are tailored to their unique business needs.