KPMG Crimsonwing launches Ukraine online shop as part of global eCommerce rollout for retailer of baby equipment and clothing

KPMG Crimsonwing and a worldwide retailer of baby equipment and clothing today announced the launch of the the client’s Ukraine online shop based on the Magento Enterprise eCommerce platform. The solution provides customisation to local requirements, fully managed hosting and proactive 24/7 support. The Ukraine web shop is the first to go live as part of the global roll-out of the retailer’s eCommerce strategy to its franchisees across the world.

The live Ukraine site showcases localised features for language, currency, checkout and shipping methods. Via integration into the company’s Ukraine’s loyalty system, the franchisee’s customers receive a seamless loyalty experience, no matter whether they shop – online or offline. Other key highlights include enhanced promotions, various merchandising features, rich product pages, social media integration, as well as extensive customer segmentation options. The Ukraine solution is fully integrated with the international group, local line of business systems and operations.

The group’s International eCommerce Programme Manager commented: “This is a true example of a real international project involving multiple third parties across four locations and three countries. The project has included implementing the eCommerce solution, setting up a new team in the Ukraine and all operational changes to support a new eChannel in the Ukraine for our brands.”

At the heart of the client’s global eCommerce strategy lays the concept of making common functionality available via a core system for all its franchisees, in order to make international roll-outs easier. With the launch of the first online shop for the Ukraine franchise, the programme is well underway and shows what is in store for the rest of the global network.

KPMG Crimsonwing was approached to design, build and implement a global solution for the brand via a multi-channel experience to 30+ markets and a potential for 60+ websites. In order to deliver this solution, understanding the retailer’s business model was essential, as the franchisee approach has a number of implications.

By providing a core system to their vast network of franchisees, it is now much quicker to implement online shops globally, which can be customised to cater for local markets. The key challenge was to create a foundation that was robust enough to meet the requirements of most markets, without making it too generic. Flexibility for each geographic region needed to be considered, so the solution was built to be easily adaptable to local requirements.

Nicolai Dalli, Head of eBusiness Solutions at KPMG Crimsonwing commented: “We have successfully achieved yet another milestone as part of our client’s global rollout plan. The teams from the international group, the Ukraine franchise and our KPMG Crimsonwing Magento development team worked seamlessly together to provide an unrivalled solution. The flawless integration of the new online shop with the franchisee’s existing ERP system, together with the rest of the customised features will help the our client to make the most of eCommerce in their target market. We look forward to continuously supporting the franchisee, through managing the new Cloud environment.”

Following the example of the Ukraine, many more countries will be rolled out on this global eCommerce solution with KPMG Crimsonwing as the strategic implementation partner.


About KPMG Crimsonwing

KPMG Crimsonwing is an international business & IT solutions provider that supports organisations in business transformations enabled by technology. Our work focuses on Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), eCommerce and IT integration. Using our business and IT expertise we can help automate and transform organisations with the established business technology solutions of Microsoft, Intershop and Magento and a wide range of professional services.

KPMG Crimsonwing consists of more than 350 skilled employees, offers 24/7 support services and has a near-shore centre in Malta. Together with KPMG’s global network of member firms clients can benefit from a broad professional palette of business services, enabled by technology.

About the client

The client is comprised principally of two iconic retail brands, which carry a reputation for specialism, quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children. Being passionate about offering customers a multi-channel shopping environment through retail stores, catalogues and the internet, parents can meet the needs and aspirations for their children, the world over. Having opened its first store in 1961 in Surrey, the retailer subsequently started its mail order business in 1962 and began to expand internationally in 1984 through rolling out a franchisee model with chosen partners across the Middle East, Africa and the Far East. The group’s vision is to evolve into the world’s leading specialist retailer of parenting and children’s products.