The jewellery brand is an established and renowned leading jewellery brand on the UK high street, with over 500 UK outlets selling their jewellery and watches, including airlines, cruise ships and airports worldwide. The company commissioned KPMG Crimsonwing to upgrade their Enterprise Resource Planning (ERP) solution to Microsoft Dynamics AX 2009. The main aim of the upgrade is to improve the company’s operational efficiency in order to support the growth of their business activities.