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Business Intelligence offers associations a new outlook

The search for new ways to be of value to their members certainly keeps associations busy, as they hope to turn the tide of their dwindling membership numbers. It’s a difficult undertaking in which it’s easy to get stuck or wander off course. At the recent annual congress of De Nederlandse Associatie (DNA, an association […]

Communicate value and retain members

This blog is the first in a series of three, aimed at helping membership and subscription-based organisations understand how they can communicate value to members in a digital world. For a complete picture, have a look at the entire series as well as our eBook.   It’s a truism that it’s more cost-effective to retain […]